Canadian Sprint Star Sade McCreath Joins Tonbara Management Group

FOR IMMEDIATE RELEASE  
January 30, 2025 

Canadian Sprint Star Sade McCreath Joins Tonbara Management Group 

TORONTO, ON - Tonbara Management Group (TMG), a leading international sports and talent management agency, today announced the signing of Canadian sprint sensation Sade McCreath to its elite roster of athletes. This strategic partnership marks a significant step in McCreath's professional career as she prepares for upcoming international competitions. 

McCreath joins TMG's impressive roster of Canadian athletes, which includes notable names like Amber Balcaen, the first Canadian woman to win a NASCAR-sanctioned race in the US, World Record Holding Water Skier Neilly Ross, PWHL & World Champion Kristin O’Neill and Olympic Gold & Silver Medalist Avalon Wasteneys.

"We are thrilled to welcome Sade to the TMG family," said Patrik Darabont, Founder and CEO of Tonbara Management Group. "Our mission to represent and develop world-class talent is perfectly aligned with her dedication to excellence and remarkable potential in track and field. Sade's incredible drive and our experience in athlete representation inspire us to support her journey both on and off the track.”

McCreath, whose explosive speed and technical precision are well-known, has already made significant advances in Canadian athletics. “Joining TMG is an important moment in my career,” said McCreath. “TMG works with a diverse and talented group of athletes, and I am excited to join the team. I believe this partnership will help me grow both my professional and athletic goals.”

The partnership will focus on maximizing McCreath's competitive potential while building her personal brand and commercial opportunities. TMG will provide comprehensive management services, including sponsorship acquisition, media relations, and brand development.