Empowering Talent. Creating Opportunities. Delivering Results.
At Tonbara Management Group (TMG), we are redefining the landscape of sports and entertainment management. With headquarters in Toronto and Miami, TMG is a full-service agency dedicated to connecting talent and brands through innovative strategies and world-class representation.
Our Mission
To elevate talent, build impactful partnerships, and deliver measurable results through expert representation, creativity and data-driven solutions.
Who We Are
Founded on the principles of excellence and innovation, TMG operates across two specialized divisions:
Talent Division
We represent elite athletes, influencers, and creators through our focused brands:Tonbara Sports: Professional and Olympic-level athlete management.
Tonbara Influencers: Strategic partnerships for digital creators.
Tonbara NIL: Unlocking Name, Image, and Likeness opportunities for collegiate athletes.
Sponsorship Division (Powered by SponsorshipNext)
As industry leaders in sponsorship strategy, we offer:Sponsorship valuation and consulting.
Naming rights expertise.
Partnership sales and activation strategies.
Data-driven insights for brands and rights holders.
What Sets Us Apart
At TMG, we thrive on creating opportunities that leave a lasting impact. Our unique approach combines:
Personalized Representation:
We craft tailored strategies to elevate our clients’ careers and brands.
Strategic Partnerships
Using data and insights, we connect the right talent with the right opportunities.
Global Reach
With offices in Toronto and Miami, we serve a diverse roster of clients across the sports and entertainment industries.
Why Work With Us?
Whether you’re a professional athlete aiming to expand your legacy, a digital creator building your brand, or a company seeking meaningful sponsorships, TMG is your partner in success.
Meet the Team
Patrik
Founder & CEO
FIBA, PWHL & Senior Talent Agent
Patrik is the Founder & CEO of Tonbara Management Group, bringing a holistic perspective to talent and sponsorship. He’s among the few in the business with experience spanning brand, property, and agency—having worked with Rogers, in Junior Hockey, Toronto FC, MLSE, and a top agency. Patrik is known for forging impactful partnerships and driving innovation across all facets of the industry.
Manager, Partnerships - SN
As Manager of Partnerships at SponsorshipNext, Lee combines a strategic mindset with a results-driven approach to deliver high-impact sponsorships. Initially launching his career in project management within the federal government, Lee honed his expertise in stakeholder engagement and complex project execution. His pivot to the agency side has brought immense value to clients, including city venues and public attractions, by aligning partnerships with their unique goals and audiences.
Lee’s deep understanding of partnership agreements and social networking enables him to secure sponsorships that enhance brand visibility and deliver measurable ROI. His ability to craft tailored proposals and manage multi-faceted activations ensures outcomes that resonate with both sponsors and audiences alike. Lee is a key contributor to the agency’s mission of connecting brands with opportunities that drive meaningful impact.
Managing Partner - SponsorshipNext
Bill brings more than 25 years of leadership and branding experience to the team, including roles as Managing Director, NBA Canada, Marketing Director at Labatt’s, and COO of The Vision Group. He has founded and successfully exited three start-ups: Get Tickets E-Solutions Inc., Token Mobile Inc., and REVXM Inc. Former Managing Partner of Sponsorship Canada, Bill is a strategic thinker and people person, with deep connections and an in-depth understanding of sponsorship strategy, the selling process, and developing lasting partnerships. Bill helps lead strategy, influencer marketing, and 3rd party sponsorship sales at SponsorshipNext.
Bill
Donovan
Senior Advisor - TMG
LinkedIn |
Recognized globally as one of the greatest sprinters of all time, Donovan Bailey has transcended sports with his legacy of excellence, leadership, and influence. Bailey’s expertise, combined with his decades of experience in both athletics and business, will bring invaluable insight to TMG’s growing roster of athletes, influencers, and partners.