Tonbara Management Group Selected as Exclusive Commercial Sales Agency for Thick as Thieves Entertainment Inc.
FOR IMMEDIATE RELEASE
Tonbara Management Group Selected as Exclusive Commercial Sales Agency for Thick as Thieves Entertainment Inc.
Toronto, Ontario, Nov 10, 2023 — Tonbara Management Group (TMG) is pleased to announce its recent collaboration with Thick as Thieves Entertainment Inc. (TATE) as the exclusive commercial sales agency for their exciting lineup of festivals in Kelowna, BC. TATE, known for producing premier events such as Denim on the Diamond Music Festival, AltiTunes at Big White Ski Resort, Kelowna Beer Fest & Island Time Music Series, has chosen Tonbara Management Group to spearhead their commercial sales efforts.
Drawing on a demonstrated history of successful partnerships, sponsorships, and commercial sales, TMG is well-positioned to enhance the stature of TATE's growing portfolio of festivals. This strategic collaboration aims to maximize sponsorship prospects, strengthen vendor relationships, and drive overall commercial prosperity for TATE’s events.
"We are thrilled to be working with Thick as Thieves Entertainment and contribute to the success of their outstanding festivals," said Patrik Darabont, CEO at Tonbara Management Group. "Our team is committed to maximizing the commercial potential of Denim on the Diamond and AltiTunes, ensuring that sponsors and vendors receive exceptional value and exposure."
Thick as Thieves Entertainment Inc. is known for curating unique and immersive experiences, and this collaboration with TMG aims to further enhance the commercial aspect of these events. The partnership will leverage TMG's expertise in creating meaningful connections between brands and festival-goers, resulting in mutually beneficial relationships for all parties involved.
Kurt Jory, Co-Owner, expressed enthusiasm about the collaboration, stating, "We believe that Tonbara Management Group's experience and dedication align perfectly with our vision for our event portfolio.. Together, we look forward to delivering exceptional value to our sponsors, vendors, and the community at large in 2024!"
About Tonbara Management Group:
Tonbara Management Group is a forward-thinking marketing and advisory firm with a global presence in the sports and entertainment industry, specializing in creating dynamic partnerships between talent, brands and properties. With a commitment to excellence, Tonbara Management Group elevates the commercial success of properties across various industries.
About Thick as Thieves Entertainment Inc:
Thick as Thieves Entertainment Inc. is a renowned event production company based in Kelowna, BC, known for curating unforgettable experiences through events such as Denim on the Diamond Music Festival, AltiTunes at Big White, Kelowna Beer Fest & Island Time Music Series. With a passion for creativity and community, Thick as Thieves Entertainment Inc. continues to set the standard for premium event production in the region.
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